Some Tips for Search Engine Optimisation
You’ve created your fabulous website, you’ve got a great product to sell or some valuable information to share, but no one is coming to visit. Why? Well most people are going to use a search engine such as Google to find websites. If your site doesn’t come up in the first few pages of a search, then it’s unlikely anyone will visit your site.
So how do you make sure that people using search engines get your site in their results? Well it’s important to think about key words. Imagine you were searching online for a website that offered your services or information. What words would you put into the search engine? There will be certain words and phrases that will be closely associated to your website and it is these phrases that you want your site to be listed in the search results for. This could be anything, but it will be specific to your website, so it could be ‘Birmingham plumber’ or ‘diabetes in dogs’. Don’t get too hung up on numbers. It’s far better to have one visitor to your site who actually is interested in the content you have to offer, than ten visitors who ended up there by accident and are actually not interested in what you have to say.
Once you have identified the keywords relevant to your business you can adapt your content to include them. Don’t go overboard, you want your content to be useful to your visitors and not simply there for the search engines to index, but you should find there are several places where you can add in your keywords while still maintaining the sense of the content. Adding to your content regularly will also help, and it will keep people coming back to visit your site if they feel there may be something new to see.
Don’t forget to submit your site to the search engines. Google is the biggest one of course but there are others and it’s worth getting listed wherever you can. Think about the type of website you have and look for specialist search engines and directories related to your content. For example if you are a local trades person then there might be a directory of businesses for your town that you can be listed in. If your site is related to a particular hobby such as gardening for example, there are many gardening websites that have a page of links on their site. Drop them a line and offer to swap links with them. Swapping links is a great idea as when Google spiders their site, it will follow the link to your site and could get you listed in Google much quicker. If you pick sites that have quality content and complement your own website then it also adds some useful content to your site. It’s another reason for people to keep returning to your site and to add it to their bookmarks for future reference.